The Propinquity Effect: How Repeated Glimpses Build (or Break) Neighborhood Trust
What the Propinquity Effect Really Means Propinquity — physical or psychological proximity — is one of the most powerful forces in social psychology. The mere exposure effect, first documented by Robert Zajonc, shows that repeated, passive exposure to a stimulus increases liking for it. In neighborhoods, this means that every time a neighbor sees you … Read more